Advertising, Brands and Consumer Behaviour (Record no. 185356)

MARC details
000 -LEADER
fixed length control field 00310nam a22001217a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353883928
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, S Ramesh and Krishnamurthy, Anup
245 ## - TITLE STATEMENT
Title Advertising, Brands and Consumer Behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc N.Delhi
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Extent 266p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Price effective from 2024-07-16
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Price effective from 2024-07-16
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Price effective from 2024-07-16
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Barcode Date last seen Bill No. Koha item type
    Dewey Decimal Classification     Management IPEC Library IPEC Library General Stacks 15.07.2024 Savera 550.00   M246 16.07.2024 24-25 / CRB / 221 Reference
    Dewey Decimal Classification     Management IPEC Library IPEC Library General Stacks 15.07.2024 Savera 550.00   M247 16.07.2024 24-25 / CRB / 221 Books
    Dewey Decimal Classification     Management IPEC Library IPEC Library General Stacks 15.07.2024 Savera 550.00   M248 16.07.2024 24-25 / CRB / 221 Books